The R4 Approach
Finding Innovative 360 Degree Solutions for Your Business.
Our Approach
Although each of our consulting engagements is unique, we bring a common proven,
proprietary approach to every assignment built on the R4 principles of providing solutions
that are real, relevant, rapid, and robust.
It's not just "consultant-speak" or the latest marketing tagline using alliteration,
it's a proven method to ensure success.
Real
Successful Innovation strategy has to be grounded in reality -- physical, fiscal, and consumer-centric. Most people realize that the best business strategies poorly executed don't add value...they just add complexity. R4 Solutions are real, pragmatic, and tangible.
Relevant
You either have heard or seen the false promises of "technologies looking for a home". Relevant Innovation is about finding solutions that matter...matter to your brand, matter to your customer, matter to the bottom line. Innovation for the sake of innovation is a shameful waste of resources.
Rapid
Speed is one of the keys to innovation success. But speed without clear direction is essentially "spinning your wheels". We adopt the philosophy of "go slow to go fast" -- which simply means taking time upfront to fully evaluate the business issue(s), determining the relevant factors/influences, and testing your way to success. One technique to help speed-up decision-making and determine a concept's viability is R4's proprietary "Rapid Prototyping" process.
Robust
Having a "robust" business innovation strategy and process means it is scalable, successful, and sustainable. "One-hit wonders" can be exciting and inject energy and momentum into your business. However, real value is created when innovation and growth are sustainable, predictable, and profitable. R4 Innovations specializes in "robust innovation".
Successful Innovation strategy has to be grounded in reality -- physical, fiscal, and consumer-centric. Most people realize that the best business strategies poorly executed don't add value...they just add complexity. R4 Solutions are real, pragmatic, and tangible.
Relevant
You either have heard or seen the false promises of "technologies looking for a home". Relevant Innovation is about finding solutions that matter...matter to your brand, matter to your customer, matter to the bottom line. Innovation for the sake of innovation is a shameful waste of resources.
Rapid
Speed is one of the keys to innovation success. But speed without clear direction is essentially "spinning your wheels". We adopt the philosophy of "go slow to go fast" -- which simply means taking time upfront to fully evaluate the business issue(s), determining the relevant factors/influences, and testing your way to success. One technique to help speed-up decision-making and determine a concept's viability is R4's proprietary "Rapid Prototyping" process.
Robust
Having a "robust" business innovation strategy and process means it is scalable, successful, and sustainable. "One-hit wonders" can be exciting and inject energy and momentum into your business. However, real value is created when innovation and growth are sustainable, predictable, and profitable. R4 Innovations specializes in "robust innovation".
"Take a moment to realize
that the future has yet to be written,
and possibilities are endless."
Rick Ruffolo
R4 Innovations
Helping you drive the Topline...It's All About Growth!
Contact us at Grow@R4-Innovations.com